In the era of Industry 4.0, companies are swiftly transitioning from conventional to digital business models due to continuous technological advancements. Artificial intelligence and automation are among the innovative technologies driving this transformation. Companies focus on cost optimization, digitalization, and implementing new technologies to remain competitive. For instance, Price Waterhouse Cooper invested $1 billion in AI development for service automation. These changes significantly impact businesses’ ability to sustain in the future and affect financial reporting and accounting processes. The 25th Indonesia Accounting Fair’s theme, “Digitalization and Adaptability: Embracing Technological Advancement for Dynamic Growth,” aims to address these challenges and provide insights into embracing technological advancements for continued growth.